Capture Feedback Everywhere Your Customers Meet You Digitally
The HappyOrNot Smiley Digital range brings the world’s most recognised feedback experience to your website, email communications, and your own on-screen hardware — all feeding into one powerful real-time analytics portal.
Over 1 billion feedbacks collected globally via HappyOrNot Kiosks
HappyOrNot Digital Feedback Solutions
The easiest and most effective way to discover the reason behind emotions — online. The Smiley Digital range is the perfect match for your digital touchpoints, giving you a 360° view of customer satisfaction across your website, email communications, and in-location digital screens. The same iconic Smiley Face experience. The same real-time analytics portal. Deploy wherever your customers interact with you.
Engaging Customer Interface
The familiar Smiley emotions provide instant reassurance, resulting in consistently high response rates across all digital channels.
High Response Rates
One press is all it takes — no long surveys, no survey fatigue. Simple and intuitive results in more feedback volume.
Ready to use in Minutes
Easy to implement and deploy on any digital asset. No lengthy IT projects — get live with real-time feedback the same day.
We have a digital solution for every need
Three ways to deploy the Smiley Digital — choose one, or combine them all for full omnichannel coverage.
Website
Captures the When, Where, What and Why of your online customer experience
Captures higher verbatim feedback, important for improvement decisions
Great for capturing feedback on checkout flows, appointment booking, service portals, and overall digital accessibility. Works on any website or mobile app that supports JavaScript.
Deploy as a persistent Embed on any page, or as a contextual Pop-up for single-use pages like eCommerce thank-you screens.
Add transactional identifiers to the feedback, to match the feedback to the transaction i.e. Online Order ID
Manage everything remotely from the reporting portal.
Auto redirect feedback givers based on the Smiley Face they pressed i.e. if they press green redirect to google reviews
Control the frequency that the Smiley Digital is displayed to the visitor
Supports multiple languages, with the ability to switch between languages
Captures feedback on every email interaction — by individual, team, or department.
Captures higher verbatim feedback, important for improvement decisions
Turn every outbound email into a feedback opportunity. Simply add the Smiley Faces to any email signature. All a recipient needs to do is click a smiley face to give feedback — no forms, no redirects, no friction.
Set up separate Smiley Surveys per team or department so you can compare service quality side by side across your organisation.
Perfect when measuring your team’s communication quality matters most.
Control the frequency in which feedback can be given i.e. only one feedback can be given in every hour
Auto redirect feedback givers based on the Smiley Face they pressed i.e. if they press green redirect to google reviews
Supports multiple languages, with the ability to switch between languages
Own Hardware
Captures the When, Where, What, Why — on hardware you already own.
Already have POS screens, tablets, or customer-facing digital displays? Smiley Flex transforms your existing touch screens into dedicated feedback kiosks — delivering the same full interactive experience as a Smiley Touch kiosk, without any additional hardware.
Make collecting feedback easy on self service kiosks, by adding a feedback screen to the flow.
Add transactional identifiers to the feedback, to match the feedback to the transaction
Easy to deploy, just need an internet enabled device
Manage the survey that is displayed remotely via the reporting portal, deploy once and forget
Minimum of 5 Smiley Flex tokens to deploy
Supports multiple languages, with the ability to switch between languages
Quick to deploy
Real-time digital feedback has never been this fast to get up and running.
Sign Up
Sign up and your account is provisioned within 24 hours. No hardware to deploy.
Train
A quick 60 minute training session and you are ready to create your survey and analyse the data
Communicate
Communication to stakeholders (internal and external) is critical to ensuring success.
Deploy
Copy the script to your website, paste the Smileys into your email signature, or install Smiley Flex on your screens.
Test drive the Smiley Digital , how are you feeling today?
Feedback accessible in real time via the HappyOrNot Analytics Portal
All feedback from every Smiley Digital solution flows directly into the HappyOrNot reporting portal — in real time. View results by solution type, location, time of day, day of week, or time period. Set satisfaction targets and receive automated email reports daily, weekly, or monthly. Share live results on your office info screens. Export to PDF, Excel, or PowerPoint for leadership reports.
Combine your digital feedback data with your physical Smiley Touch and Smiley Terminal kiosk data for a true 360° view of customer satisfaction across every touchpoint of your business.
“Over 73% of consumers use multiple channels during their buying journey. Ensuring that your digital and physical experiences are aligned is crucial to retaining customers and growing satisfaction.”
HappyOrNot Global Research
See how you could use the Smiley Digital in your industry
Ready to see Smiley Digital in action?
Book a 30-minute demo and we’ll walk you through a live kiosk demonstration tailored to your industry.
HappyOrNot Digital Features and capabilities
Feature / Capability
Website
Own Hardware
Capture feedback via pressing a smiley face
Capture root cause via follow-up option selection and open comments
Ability to enter open feedback commentsÂ
Manage the survey remotely in reporting portal, fully customisable options
Ability to add branding to survey screen including logo, text and colour
Ability to customise the Thank you page text
Create multi-day surveys (different survey question on different times or days)
Real time feedback sent to the reporting portal
Supports 30+ languages with up to 9 selectable on the survey.
Supports Survey Thank you page redirects based on Smiley Face selected
Ability to display QR code on thank you page by designating a URL or Email address for the QR code to open
Control the frequency in which the Digital is displayed to a visitor
Real time alerts based on feedback responsesÂ
HappyOrNot AI Open Feedback Insights
HappyOrNot AI categorises comments in real time
Location of digital experience point managed in reporting portal to provide location and zone based feedback
Over the cloud software updates
AI Pattern detection to identify improvement opportunities
Single Sign On support (SSO)
Deployed via JavaScript snippet on website or app
Pop-up or embedded widget display options
Deployed via email signature (copy & paste or raw HTML)
Supports deployment to multiple signatures by team, department, or individual
Runs on your own POS, tablet, or touch screen hardware
Deploy via Unique URL per Digital License
Full interactive kiosk mode (same experience as Smiley Touch)
Add Transactional identifies to the Feedback in real time via URL parameters
Ability to capture contact details (premium feature)
Ability to display an NPS survey and 5 scale feedback response (premium feature)
API integration with external tools (premium feature)
Minimum purchase requirement
1 Digital License
1 Digital License
5 Digital License