One Platform. Three Ways to Collect Feedback.
HappyOrNot gives you the flexibility to capture honest customer feedback wherever people experience your service — on-site with a Smiley Face kiosk, on the go with a NFC/QR code, or online with a digital smileys. Every response, from every channel, flows into a single real-time reporting portal. One picture. One truth.
Why Feedback Matters More Than Ever
Most organisations know customer experience matters. Few have a reliable way to measure it. Traditional surveys are ignored. Complaint systems only capture the angry minority. Mystery shopping is expensive and infrequent. The result: managers are flying blind, making decisions based on gut feel instead of evidence.
HappyOrNot solves this with the simplest possible feedback mechanism — a smiley face. No forms, no login, no friction. Customers press, tap, or click in seconds. You get representative, real-time data from every visitor, every day.
Smiley Touch & Smiley Terminal — Kiosks for Physical Locations
The world’s most recognised customer and Employee feedback kiosk.
- Four smiley face buttons capture satisfaction in seconds — no training, no explanation needed.
- Smiley Touch adds touchscreen follow-up questions to capture the ‘why’ behind the rating
- The Smiley Terminal is Battery-powered with 12+ month battery life — no power outlet or IT required
- Multiple mounting options: floor stand, table, wall mount, rail
- Ready to use in under 5 minutes, remotely managed via the reporting portal
- Built-in SIM card for connectivity — no Wi-Fi required
Best for: Capturing overall experience at a physical location regardless of industry.
Smiley Sign — Intelligent Signage
Turn any wall, table, or surface into a real-time feedback point.Â
- Customers tap (NFC) or scan (QR code) with their own phone.
- Capture the ‘why’ behind the rating with optional follow-up questions.
- Zone your locations — separate feedback for different areas within one site.
- Deploy at scale via stickers, posters, table talkers, wobblers, Foamex board — extremely cost-effective
- Positive responses can redirect to your Google review page or loyalty program
- Managed via the same reporting portal as your kiosks
Best for: Capturing feedback where space is limited or mass roll out of feedback is required. Great for outdoor spaces or sites that need zoning of feedback
Smiley Digital — Website, Email and Point of Sale Hardware
Bring the smiley face experience to your digital touchpoints.
- Embed a four-button smiley widget on any webpage — one line of code, fully branded
- Add a smiley to any email campaign or transactional message
- Add the Smiley Digital to your Self Service Point of Sale Process and optionally capture transaction parameters i.e. receipt number
- Optional follow-up comments with AI categorisation via Open Feedback AI
- Post-response redirect — send happy customers to Google Reviews; send unhappy customers to support
- 4–5x higher engagement than traditional email or website surveys
- All results in the same portal as your physical feedback — one complete picture
Best for: Website pages, email newsletters, transactional emails (booking confirmations, invoices), online portals, knowledgebase articles, post-service communications.
Touch + Sign + Digital → One Reporting Portal → One Complete Picture
Whether your customers interact with your service at a front counter, in a park, or on your website, HappyOrNot captures every experience. All feedback flows into a single reporting portal — filterable by location, date, time, and channel. Your team gets a unified view, from any device, anywhere.
Daily, weekly, and monthly email reports are sent automatically to the right people. Regional managers see their region. Frontline managers see their location. Executives see everything. No data wrangling. No waiting. Just clear, actionable insights.
Reporting & Analytics Preview
Real-time Dashboards
See satisfaction results updating live across all your locations and channels. Spot emerging issues before they become complaints.
Set targets and benchmarks
Compare your performance against previous periods, other locations in your network, or global HappyOrNot benchmarks.
Export to PDF, Excel or PowerPoint
Share results with leadership, board, or council in seconds. Beautiful automated reports — no manual effort.
Open Feedback AI
Customers can leave a comment after pressing their smiley. HappyOrNot’s AI automatically categorises feedback by topic — so you see trends without reading every response.
Not sure which solution is right for you?
Book a free 30-minute demo and we’ll help you find the perfect fit for your organisation
Common FAQ Questions
Smiley Terminal is a simple four-button device paired with a printed question — fast to place, fast to answer. Smiley Touch is a touchscreen kiosk that can ask a follow-up question and capture an open comment for more diagnostic detail. Smiley Sign is intelligent signage that collects feedback via QR code or NFC tap from a customer’s own phone, ideal for zone-by-zone coverage. Smiley Digital brings the same one-touch format to your website, emails and POS/checkout screens. All four report into one HappyOrNot Analytics portal.
It depends on where the experience you want to measure actually happens. High-traffic exits and quick pulse-checks usually suit Smiley Terminal; locations where you want to understand why behind a score suit Smiley Touch; multi-zone environments like a large store or hospital ward often benefit from Smiley Sign at each zone; and anywhere the touchpoint is already digital — a website, an email, a checkout screen — is a fit for Smiley Digital. Most customers combine two or more for full coverage. Book a demo and we’ll help you match the solution to your locations.
No. HappyOrNot kiosks use a protected SIM card to send data over the mobile network, so there’s no dependence on your on-site Wi-Fi or IT setup.
Yes — that’s the point of the platform. Every channel you use, whether it’s a physical kiosk, signage, or a digital touchpoint, feeds into a single HappyOrNot Analytics portal, so you get one complete picture of the experience across every channel rather than separate reports to reconcile.
Yes. HappyOrNot supports Net Promoter Score alongside its own smiley-based Happy Index, so you can run official NPS surveys through Smiley Touch and Smiley Digital if that’s the metric your organisation already reports on.
Smiley Touch and Smiley Digital support a wide range of languages internationally, with the Analytics portal also available in multiple languages — useful for multicultural workforces and customer bases.
Every Smiley product — Touch, Terminal, Sign and Digital — includes access to the same HappyOrNot Analytics portal as standard. You’re not paying separately for reporting on top of the collection method.
Most locations are live within minutes of the kiosk arriving on-site — there’s no software to install or network to configure. If you’re combining multiple solutions across several sites, we’ll work with you on a rollout plan, but there’s no lengthy IT project required to get started.